Just Do It: Even for Nike, Innovation Requires Bravery
ROI Impact:
Using our rapid, AI-driven experimentation method:
22% Revenue Boost: Move to Zero product sales surged, demonstrating strong demand for Nike’s sustainability-focused products.
13% Increase in Units Sold: Pilots across select stores drove tangible sales growth, resonating with environmentally conscious consumers.
6% Growth in Customer Awareness: The initiative reached more customers, elevating both brand visibility and engagement with Nike’s sustainability mission.
The Challenge
Just do it. The irony. Every organisation has difficulties with ‘just doing it’. Even Nike, whose core mantra is just that. But that’s exactly what Nike needed to do with their sustainability initiative, Move to Zero, they had a deadline of carbon neutrality by 2025 and needed a strategy to bypass bureaucracy and push boundaries faster.
We helped Nike to actually just do it.
What We Did
Nike needed to innovate quickly while navigating the complexities of being a global leader. Our solution was rapid experimentation, powered by AI. We used AI to streamline and categorise hundreds of initial ideas, transforming them into measurable, scalable tests. From there, we designed and executed a series of fast-paced experiments in real stores with real customers, allowing us to seamlessly integrate Move to Zero into the consumer experience.
The Impact
With these experiments, Nike gained more than short-term results—they acquired a blueprint for scaling Move to Zero and addressing future challenges with confidence.
The Results
Nike’s Move to Zero initiative—a commitment to zero carbon and zero waste—saw immediate results through targeted in-store experiments:
22% Revenue Boost: Move to Zero product sales surged, demonstrating strong demand for Nike’s sustainability-focused products.
13% Increase in Units Sold: Pilots across select stores drove tangible sales growth, resonating with environmentally conscious consumers.
6% Growth in Customer Awareness: The initiative reached more customers, elevating both brand visibility and engagement with Nike’s sustainability mission.
In addition to these measurable gains, Nike’s team gained a scalable strategy and hands-on experience in applying rapid, AI-driven innovation to overcome internal barriers and expand the Move to Zero initiative sustainably across retail channels.
AI Integration Benefits
Scalable Strategy for Future Innovation
Our AI-powered method provided Nike with a replicable model for rapid experimentation, enabling future initiatives to be launched efficiently across other business units.
Structured Experimentation
By leveraging AI to organise and refine ideas, we were able to implement well-structured, measurable experiments that directly supported the Move to Zero initiative.
Enhanced Prioritisation and Decision-Making
AI helped us to quickly streamline and categorise over 100 initial ideas, enabling Nike to prioritise the most impactful ones for in-store experiments.